Traditionalists, rejoice: With the 2019 Lincoln Nautilus, the brand is switching back to actual names and ditching alphabet names like MKT, MKX, MKZ, etc. that only the most devoted Lincoln fan could keep straight.
from Forbes Real Time https://www.forbes.com/sites/jimhenry/2017/11/29/la-auto-show-with-the-2019-nautilus-lincoln-switches-to-names/
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