Changing the value systems of a business is often thought of as irrelevant to profitability. A recent report shows there's a direct correlation between value systems and profit, how your customers perceive you will impact profit directly.
from Forbes Real Time https://www.forbes.com/sites/richardkestenbaum/2017/11/01/improving-your-companys-humanity-and-profitability-at-the-same-time/
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