Faced with the healthier lifestyle of millennials, beer brands around the world are struggling. American beer marketers have tried to repackage their product as healthy in response. But one Chinese beer brand has found a more novel way to market beer through sport. Eports, that is.
from Forbes Real Time https://www.forbes.com/sites/augustrick/2017/11/23/how-to-market-beer-to-chinas-millennials-the-answer-could-be-in-video-games/
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