How One Organization Re-Imagined Their Brand To Build Relevancy In The Era Of Big Data

Tom Benton, CEO of DMA, talks about transforming the DMA to drive greater clarity of purpose and to share this via a re-envisioned brand—the Data & Marketing Association. Benton provides insight on the brand evolution and the key marketing pain points they hope to address.

from Forbes Real Time https://www.forbes.com/sites/kimberlywhitler/2017/11/19/how-one-organization-evolved-their-brand-to-address-consumer-pain-points/
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