During a lousy hotel stay five years ago, Justin Effron had a vision of how technology could improve the customer experience in the hospitality industry. With an investment from Expedia, the result is ALICE, a platform that helps coordinate communication "backstage" for roughly 2,000 hotels.
from Forbes Real Time https://www.forbes.com/sites/micahsolomon/2017/11/12/how-one-lousy-hotel-stay-led-this-entrepreneur-to-revolutionize-hospitality-industry-tech/
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