While you may be focusing on the top of the funnel to attract users or the bottom of the funnel to convert them, there's a lot you can be doing in the middle to make the entire process more effective.
from Forbes Real Time https://www.forbes.com/sites/forbescommunicationscouncil/2017/11/02/five-experiments-to-improve-mobile-middle-of-funnel-kpis/
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