While Everlane joins a host of other online retailers that have set up physical locations, the move marks a philosophical shift for CEO Michael Preysman, who previously fought the notion of opening brick-and-mortar stores.
from Forbes Real Time https://www.forbes.com/sites/melissaanders/2017/11/28/everlane-to-open-2-flagship-locations-as-more-e-commerce-retailers-go-brick-and-mortar/
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