Gary Drenik recently spoke with Dave Cherry, Executive Advisor for Cherry Advisory, LLC to discuss how creating a single view of the customer (SVC) is the most critical foundational capability.
from Forbes Real Time https://www.forbes.com/sites/forbesinsights/2017/11/10/a-single-view-of-the-customer-is-the-foundation-for-an-effective-retail-digital-customer-experience/
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