Consumers are increasingly mobile, hyper-connected and hyper-empowered. They expect not just relevant content, but information that is expertly tailored and lightning fast. Assistive. Welcome to that "Age of Assistance, a new opportunity for brands and marketers to engage consumers on mobile.
from Forbes Real Time https://www.forbes.com/sites/briansolis/2017/10/11/wtf-whats-the-future-of-marketing-in-the-age-of-assistance/
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