Newspaper publishers say in a new survey that ad revenues in 2018 will be down or at the same level as this year. In the same breath, they say that their bottom lines will be same, or better than 2017. With those conflicting predictions, something’s got to give. Watch for spending cuts or layoffs.
from Forbes Real Time https://www.forbes.com/sites/paulfletcher/2017/10/31/when-publishers-say-ad-revenues-will-be-down-but-bottom-lines-up-are-layoffs-next/
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