When we think of CPG, we think of a commodity marketplace with brands competing for shelf space in grocery stores and supermarkets. Enter Amazon, who essentially created the DTC model. Now it’s time for CPG to follow suit and reap the benefits of connecting directly with consumers.
from Forbes Real Time https://www.forbes.com/sites/nitinmangtani/2017/10/18/what-consumer-packaged-goods-companies-can-learn-from-amazon/
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