The new Starbucks fall latte flavor — maple pecan — is a reminder that even long-lasting seasonal favorites, like pumpkin spice, can grow stale. Such seasonal products also raise the question of whether limited-timeevents support the long-term goals a retailer wants to achieve.
from Forbes Real Time https://www.forbes.com/sites/bryanpearson/2017/10/06/turning-pumpkin-spice-into-perennial-engagement-3-steps/
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