Several changes were made to league rules to speed up the pace of play this year, including the reduction of two commercial pods. But the average length of a game is all but the same, and TV ratings are no better.
from Forbes Real Time https://www.forbes.com/sites/davecaldwell/2017/10/25/the-nfl-has-trimmed-the-length-of-its-games-well-a-little-bit/
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