Explores the year-round potential in the gifting market for retailers. As the contribution of 4Q sales declines, retailers should make gifting a year-round priority. Gifting is an exponential marketing opportunity for retailers, touching two potential customers in one transactions.
from Forbes Real Time https://www.forbes.com/sites/pamdanziger/2017/10/29/the-gifting-market-is-a-year-round-retail-opportunity-not-just-from-black-friday-to-christmas/
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