Forty percent of millennials are now parents and Gen Zers are entering the workforce. Whereas financial services, from 401(k) management to investment brokerage to simple savings, were formerly on the back burner for these consumers, they are now a top priority.
from Forbes Real Time https://www.forbes.com/sites/jefffromm/2017/10/25/the-financial-brands-winning-with-millennials-and-gen-z-through-digital-innovation/
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