In today's Engagement Economy, the CMO position has grown stale and limited and needs to be replaced by the Chief Engagement Officer, says Marketo CEO Steve Lucas. Plus: why CEOs need new metrics, why marketing needs to be more deterministic and how to avoid spending eternity In Marketing Purgatory.
from Forbes Real Time https://www.forbes.com/sites/bobevans1/2017/10/06/the-death-of-the-cmo-in-the-engagement-economy-10-insights-from-marketo-ceo-steve-lucas/
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