The problem with most Marketing Technology “disruptors” is that too often, they’re solving for problems that either don’t exist or ought to be at the bottom of the priority list. Here's how to ensure you're not wasting your budget on bad tech.
from Forbes Real Time https://www.forbes.com/sites/keenanbeasley/2017/10/22/so-much-disruption-but-where-is-the-growth/
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