Consumers are likely less aware of the innovations of analytics: An application that can predict what a given shopper is likely to want to try on; the preferred payment method of a particular consumer; whether you want to talk to a sales associate or just go straight to check out.
from Forbes Real Time https://www.forbes.com/sites/tommcgee/2017/10/03/signals-you-cant-see-how-analytics-is-altering-the-retail-experience/
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