Richard Thaler's Nobel Prize: Lessons For Business Leaders

The newest Nobel laureate in economics, the University of Chicago’s Richard Thaler, has many insights useful to business leaders. The most obvious is the “endowment effect,” which says that we humans tend to value things we already have over things we don’t have.

from Forbes Real Time https://www.forbes.com/sites/billconerly/2017/10/09/richard-thalers-nobel-prize-lessons-for-business-leaders/
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