Considering the level of importance that millennials and Gen Z place on digital connectivity, it comes as no surprise that they expect it when interacting with brands across verticals. Whether these brand interactions happen online or in-person, modern consumers demand a frictionless journey.
from Forbes Real Time https://www.forbes.com/sites/jefffromm/2017/10/04/retail-tips-from-salesforce-on-winning-with-millennials-and-gen-z/
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