Think about a hotel you’ve stayed at before that welcomes you back and remembers that you liked a certain type of pillow, a specific newspaper and a corner room. The experience is becoming more and more common, and this type of service is crossing over into many other industries, especially retail.
from Forbes Real Time https://www.forbes.com/sites/shephyken/2017/10/29/personalized-customer-experience-increases-revenue-and-loyalty/
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