Maybe your product or service is about as exciting as reading a dictionary. Your product might be a household staple or a necessary service, but marketing something like toilet paper, legal services, or accounting poses some challenges. The list of not-so-exciting marketing campaigns is long.
from Forbes Real Time https://www.forbes.com/sites/jabezlebret/2017/10/19/pentaquark-and-gravitational-waves-the-marketing-of-science/
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