Facebook's mask function typically provides funny/silly masks to "wear" virtually over your face via your mobile phone's camera. Well, Pedigree has not only made these masks ingeniously useful, but have introduced a mechanism called "The Adoptable Mask" that will build wild affinity for the brand.
from Forbes Real Time https://www.forbes.com/sites/willburns/2017/10/17/pedigree-builds-brand-affinity-facilitating-dog-adoptions-with-facebook-mask/
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