MoviePass has a subscription price of $9.95. The company pays its partner movie theatres the full-ticket price. Subscribers are allowed to watch one movie a day. So MoviePass losses money if any subscriber watches two or more movies a month. Is there a method to this madness?
from Forbes Real Time https://www.forbes.com/sites/tendayiviki/2017/10/15/lessons-from-the-business-model-struggles-of-moviepass/
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