Insurers stake their businesses on their ability to accurately price risk and pay close attention to location, but current industry methods often substitute an estimated location for the actual one. In some cases, the difference is significant—and that error can be costly.
from Forbes Real Time https://www.forbes.com/sites/forbesinsights/2017/10/10/insurance-depends-on-accurate-pricing-and-hyper-accurate-location-data/
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