Around this time last year, the Disney-owned network was trying to squeeze $2.1 million from potential advertisers for a 30-second commercial. Looking ahead to its broadcast of the 90th Academy Awards in March, ABC has upped the ante for companies to be seen during the 2018 extravaganza.
from Forbes Real Time https://www.forbes.com/sites/russespinoza/2017/10/31/in-a-period-of-declining-viewership-abc-bumps-up-ad-costs-for-2018-oscars/
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