Hyundai's Shopper Assurance is meant to tackle some of the biggest complaints that consumers have about the car-buying process --and turn them into a promise that Hyundai has listened to them and has elevated the experience accordingly.
from Forbes Real Time https://www.forbes.com/sites/dalebuss/2017/10/17/hyundai-tries-to-salve-biggest-customer-pain-points-with-shopper-assurance-program/
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