With almost half of the global population using the internet as of 2017 and three-fourths by 2030, connected consumers are a given in commerce today. As such, it is imperative that companies and brands rethink their long-standing strategies in order to appeal to this new consumer type.
from Forbes Real Time https://www.forbes.com/sites/michelleevans1/2017/10/04/how-to-win-over-todays-more-impatient-and-informed-consumer/
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