For decades, utilities have had success reaching both large commercial and industrial as well as residential customers with programs like energy efficiency and demand response. However, the small to mid-sized business segment is typically underrepresented when it comes to DSM program participation
from Forbes Real Time https://www.forbes.com/sites/pikeresearch/2017/10/06/how-to-increase-your-bottom-line-and-customer-engagement-by-levering-demand-response-programs/
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