People quit when they fail. The problem is we judge on a pass/fail scale, so if I want to lose ten pounds and I lose eight, I failed by two and I give up. So the idea of having this crazy goal that's your main goal just cripples people from the beginning.
from Forbes Real Time https://www.forbes.com/sites/kevinkruse/2017/10/03/how-to-finish-what-you-started-according-to-jon-acuff/
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