Hochman understood that Sanders was a marketing genius who created a persona, and set out to reclaim the brand cues that he established: the striped red bucket, the secret recipe, the phrase “Finger Lickin’ Good.
from Forbes Real Time https://www.forbes.com/sites/avidan/2017/10/12/how-kfc-found-success-selling-its-chicken-by-channeling-the-real-most-interesting-man-in-the-world/
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