After noticing his in-laws' fake Christmas trees didn't look like the real thing, Stanford business school grad Thomas "Mac" Harman sensed there could be a market for high-end artificial trees.
from Forbes Real Time https://www.forbes.com/sites/forbestreptalks/2017/10/06/fighting-seasonality-and-amazon-balsam-brands-built-a-100-million-business-on-fake-christmas-trees/
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