Didi Gregorius came to the New York Yankees with impossible cleats to fill as the heir apparent at shortstop to Derek Jeter. He has performed beyond all expectations on the field and is making inroads off of it with corporate partners.
from Forbes Real Time https://www.forbes.com/sites/kurtbadenhausen/2017/10/11/didi-gregorius-rides-the-yankees-resurgence-to-marketing-gold/
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