Account-Based Marketing may be easier for B2B marketers to execute soon. To address the frustration of disconnected data and software that has hampered seamlessly identifying and engaging target accounts, Demandbase has announced a new AI-enhanced ABM platform.
from Forbes Real Time https://www.forbes.com/sites/johnellett/2017/10/05/demandbases-new-integrated-abm-platform-applies-ai-for-enhanced-results/
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