Data Quality Issues Vex Marketers: Is Ingredient Labeling a Solution?

"We find ourselves in a situation where marketing is increasingly data-driven, but where we don’t have any clear measures of the quality of the data underpinning that marketing" - Scott McDonald

from Forbes Real Time https://www.forbes.com/sites/scottmcdonald1/2017/10/02/data-quality-issues-vex-marketers-is-ingredient-labeling-a-solution/
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