When you are a rare commodity in significant demand, it is easier to stand out, and negotiations are more straightforward. When the opposite is true, it is your unique value and contributions to an organization's bottom line that will separate you from others.
from Forbes Real Time https://www.forbes.com/sites/forbescoachescouncil/2017/10/25/contemplating-a-job-or-career-transition-heres-how-to-negotiate-what-you-are-worth/
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