Jody Bilney, Chief Consumer Officer Humana, has moved across industries and held a number of different C-level positions. Bilney shares her perspective on the differences across positions and roles and how she has helped companies transition from B2B to B2C marketing.
from Forbes Real Time https://www.forbes.com/sites/kimberlywhitler/2017/10/28/chief-consumer-officer-of-humana-talks-about-b2b-versus-b2c-marketing/
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