The Burger King product is much better than the Burger King advertising. That doesn't happen often. It's usually the other way around, sadly. To be fair, there are many individual pieces of advertising from Burger King that are really good. But everything is a one-off. None of it holds together.
from Forbes Real Time https://www.forbes.com/sites/willburns/2017/10/06/burger-king-needs-to-channel-its-creative-energy-into-something-bigger/
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