Data shows users are primed to make bookings with their app at the same time that more marketers moving to drive conversions deeper in the funnel. It’s a dynamic that pushes down user acquisition costs and boosts the chances of booking apps to win big. Now marketers must make booking a no-brainer.
from Forbes Real Time https://www.forbes.com/sites/peggyannesalz/2017/10/30/booking-on-mobile-apps-makes-the-mainstream-now-its-time-to-make-it-a-no-brainer/
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