I thought I "got" my company's value proposition, but I didn't really start selling it until I became an end-user myself. I give the nod to Sy Sperling with his Hair Club for Men (I'm not just company president, I'm a member!). The view from the outside is stronger than the perspective from within.
from Forbes Real Time https://www.forbes.com/sites/danieldigriz/2017/10/16/becoming-a-customer-of-your-own-business/
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