CVS says store brands, which are more profitable for the chain — and 20% to 30% less expensive for consumers — than national brands are key to reviving its retail business.
from Forbes Real Time https://www.forbes.com/sites/barbarathau/2017/10/12/as-power-of-name-brands-wanes-cvs-is-betting-on-private-labels-to-revive-sales/
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