In a crowded cupcake market, SugarMoo has come up with conceptual desserts, an alternative to cupcake and upscale twists on traditional Arabic sweets.
from Forbes Real Time https://www.forbes.com/sites/suparnadutt/2017/10/05/an-anti-cupcake-dubai-startup-is-taking-a-bite-out-of-the-food-delivery-business/
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