Wall Street Journal identified 26 year-olds as the largest cohort within the largest generation, millennials. But it overlooked income. Marketers must focus on those at the top, the HENRYs with income $50k+, as bellwether consumers that will lead in spending and set trends that the rest will follow.
from Forbes Real Time https://www.forbes.com/sites/pamdanziger/2017/10/11/american-26-year-olds-may-be-retailers-target-but-only-one-segment-is-prime-the-henrys/
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