The modern CMO has one of the most challenging and diverse roles in the organization. In order to coordinate a strong customer experience, they need to be aware of their surroundings, both inside and outside of the organization, to lead teams in the right direction to meet the needs of customers.
from Forbes Real Time https://www.forbes.com/sites/blakemorgan/2017/10/09/3-things-the-cmo-needs-to-know-when-they-own-customer-experience/
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