When it comes to how your company treats customers, it all starts from the top. The CEO is the leader of the organization and the person who people will always look to. But the CEO also sets the tone in their day-to-day actions by how they treat customers and where their priorities lie.
from Forbes Real Time https://www.forbes.com/sites/blakemorgan/2017/09/29/your-ceo-is-your-chief-customer-evangelist/
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