The Association of National Advertisers today launched the CMO Talent Handbook, a resource for CMOs seeking to hone marketing organizations, hire and develop the right talent, and position marketing as a business growth driver within companies.
from Forbes Real Time https://www.forbes.com/sites/jenniferrooney/2017/09/19/with-launch-of-cmo-talent-playbook-ana-codifies-tactics-for-marketers-seeking-growth/
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