Thursday, September 7, 2017

Will Verizon's Subscriber Data Give It An Edge In The Digital Ad Market?

Verizon recently closed its acquisition of Yahoo’s Internet assets, combining it with AOL to form a new subsidiary called Oath. Verizon is banking on Oath to double down on the digital advertising business at a time when its bread-and-butter wireless operations have seen a bit of a slowdown.

from Forbes Real Time //www.forbes.com/sites/greatspeculations/2017/09/07/will-verizons-subscriber-data-give-it-an-edge-in-the-digital-ad-market/
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