In addition to viewership losses inflicted upon the league by the 2016 presidential election, recent survey data from J.D. Power cites National Anthem protests, marketing malaise and more for why some Americans are increasingly tuning-out the NFL.
from Forbes Real Time https://www.forbes.com/sites/russespinoza/2017/09/21/will-the-nfls-2016-ratings-slump-rebound-after-a-fraught-election-year/
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