Gen Z is larger and more diverse than any other consumer generation, so reaching them is no easy task for brands. The traditional shotgun method of pushing out product messaging will no longer work. To win with Gen Z, it's all about building relevancy.
from Forbes Real Time //www.forbes.com/sites/jefffromm/2017/09/06/why-building-relevancy-is-key-to-reaching-the-market-disrupting-gen-z/
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