Though sustainable fashion has typically been associated with developed markets due to their higher price point, research indicates that emerging market economies, like India or China, may actually care more about ethical fashion than their developed market counterparts like the U.S. or EU.
from Forbes Real Time https://www.forbes.com/sites/lamsharon/2017/09/22/why-india-and-china-may-be-the-solution-to-the-worlds-fast-fashion-crisis/
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